San Francisco Research Transformation event

[Joel Rubinson]

Hi Everyone--
If you were at the event last Tuesday, please post any of your comments here about listening, storytelling, research transformation in general, any of the speakers, the live biometric experiment--go crazy!! thanks..joel

[Simon Chadwick]

This was a seminal event, and I don't use such words lightly. The combination of integrated sources of information, listening posts on Web 2.0 and story-telling - plus Joel Benenson's timely reminder on how to analyze data for maximum effect - was electric. If the ARF keeps this up - and really continues to show leadership - then this will be the equivalent of moving from the horse and buggy to the automotive age.

"John the Baptist"

[Joel Rubinson]

Hi Simon/John:
We believe that a key factor to effecting change is continuity. We will reinforce the message from San Francisco at the annual conference from Mar 29th thru April 1st with the following:
1-- 2 5 1/2 hour tutorials: social media bootcamp; storytelling inspires change
2-- a morning program across the three days that is intended to be a transformation journey. Day 1 is the urgency to change (buyers, then scientists, then commercial leaders). Day 2 is the 360 world and how we need to put the human at the center (Verklin, Wurtzel, etc.). Day 3 is innovating innovation with Microsoft's innovation guru and a series of advertisers who created really new ideas really new ways.
3--a listening zone in the expo, where 10 or so leaders in this space will exhibit real tools for listening to the naturally occurring conversations of consumers.
4--the first view of the report on online data quality from the largest research on research project ever conducted

See you in late March?